

ABOUT
me




Background & Appreciation
Originally from Israel, I’ve been riding since the age of 10 and training reining horses since 2005. My standards, work ethic, and curiosity have always pushed me to keep learning -- studying, researching, and gaining experience across disciplines, industries, and perspectives.
I have been fortunate to be riding alongside some of the best trainers in the world and am thankful to anyone who have been kind enough to share their knowledge, insights and ideas with me. A special gratitude is owed to Andrea Fappani; The time I spent on his team forever enhanced my training mindset, standards and style.
Outside of horses, I’ve managed boutique hotels and high-end restaurants, worked in the music industry as an artist manager and event producer, and earned a BSc in Information Systems with a specialization in cybersecurity. Those experiences shaped how I think about systems, structure, accountability, and consistency -- all of which are deeply integrated into my training program today.
-- RESUME
Training Approach
Reining is more than a sport to me -- it’s a way of thinking. It holds the ideals and philosophy I believe in. It’s more than the sum of its parts -- it’s more than the maneuvers themselves; The maneuvers themselves only become meaningful when ability, attitude, and understanding are aligned.
At its core, my approach is about clarity. Precision, trust, balance, and timing -- but also awareness, adaptability, and restraint. Every maneuver reflects the conversations that came before it and the horse’s state of mind in that moment.
Competition keeps me sharp. It forces honesty, questions assumptions, and rewards consistency over wishful thinking. Repetition builds confidence and stability, but real improvement comes from reflection, realism, and a willingness to adjust the program when needed. When the structure is clear and consistent, horses become more confident, more willing, and more reliable partners.
That mindset doesn’t stay in the arena. The trust, focus, and accountability I practice work the same principles I bring into everything else I do -- I show up with clarity, commit with purpose, and keep learning, even when the ground shifts beneath me.
Shows
OCTOBER 19-26, 2025 | Burbank, CA
-- Oct 22: NRHA Open
-- Oct 25: Open Futurity
NOVEMBER 24 - DECEMBER 6, 2025 | Oklahoma City, OK
-- Dec29: Open Futurity
PROGRAM
training options

2-3yr Olds
From first day under saddle to the show-pen.
Working on ground-work, body ques, guidance and maneuvers.
Promoting natural abilities, balancing individual challenges and continuously improving physical and mental levels.

4-6yr Olds
This stage is about tapping into the high-level ability the horse is capable of.
Strength, precision, and expression are pushed as the horse reaches peak physical maturity. The work demands consistency, responsibility, and presence—raising performance without sacrificing mental stability, confidence, or willingness.

Maintenance
Focused on preserving the foundation while maintaining performance standards.
Maintenance work holds the horse accountable to the basics every day—details that are easy to assume and even easier to lose. The work keeps communication precise, the horse mentally sharp, and the body correctly conditioned, so the standard stays the same day in and day out.
PROCESS
blog
PROSPECTS
for your consideration

ECLECTIC STARS
2022 Star Spangled Whiz X Eclectic Chic
2025 Hollywood Charity Snafflebit-Hackamore Champion
2025 Hollywood Charity Snafflebit-Hackamore Champion
STAR SPANGLED WHIZ (2002). $176,704: NRHA Open World Champion, NRHA Open Reserve World Champion twice, Italian RHA Open Derby Champion, Italian RHA Open Maturity Champion, Southwest RHA Open Futurity Reserve Champion, Open Perf. ROM. Sire of 112 money-earners, 25 AQHA point-earners, including HEY ROY ($94,486: High Roller Reining Classic 4-Year-Old L4 Open Stakes Champion).
ECLECTIC CHIC (2013) $48,257+; Dam of 5 AQHA foals (2021-2024) including one money earner; AzRHA Mother's Day Slide Derby IO&LO Reserve Champion, Mid-Atlantic Reining Classic Derby NP Champion, NRBC money earner.
ECLECTIC CHIC (2013) $47,531; Cinch Up Cowboy (Master Cowboy Jac). Dam of--. JAC BEE WHIZ. $39,333: split 6th, NRHA Int. Non-Pro Derby & 6th in the
NOMINATED:
- North America NRHA Futurity / Derby Foal Nominations (2022)
PROSPECTS
videos
PROGRAM
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